Friday 10 August 2007

Buy One Get One Tree with Innocent and Carbon Clear

innocent and Starbucks have got together with Carbon Clear to grow lots of trees in India to help fight climate change and provide income to local communities. The trees also provide food and medicine as well as supporting other crops by reducing soil erosion and providing shade.

From 16 July until 15 August, every innocent smoothie sold in Starbucks will have a unique code. Once this code is entered on the dedicated innocent site, it will be converted to investment in a tree in one of Carbon Clear’s dedicated reforestation projects.

For more information visit the innocent website and for your own tree get yourself down to Starbucks! You can find more information on all our carbon reducing projects here.